Getting your ads shown in the midst of a user’s organic feed will have higher engagement, and therefore a significantly higher cost than ads that appear off to the side of the screen (which don’t even appear on mobile)

There are many digital channels to display your account-based ads (but only Advertaze enables you to do this using LinkedIn sponsored posts), so choose the ones that your audience is most likely to be spending their time on.

With LinkedIn’s targeting capabilities being so granular and specific (regions, titles, functions, etc.), most marketers are satisfied setting up generic ads because they know they will reach the right audience.

LinkedIn’s carousel ads allow marketers to tell a story through a scrolling array of images and text. You’re able to use as many as 10 images to get your value proposition story told.

It is not widely known but it is possible to create account-based ads for account-based audiences on LinkedIn, and there are several benefits in doing so.

If you’re willing to put that level of effort in, your prospects will soon realize that you’re not simply “dialing for dollars” but rather that you’ve decided to target them for a very specific reason.

From content to landing pages, and emails to direct mail, you’ve got the right personalized messages ready to go for each stage along the way.