Resources & Blog
Unlocking Talent: The Power of Alma Mater Connections in Recruitment
In today's rapidly evolving landscape of recruitment strategies, it can be hard to conceive of one that significantly improves results. So consider this – the emotional connection that individuals share with their alma mater. The mere mention of a university or...
How AltiSales Booked 20% More Sales Meetings through Personalized Account-Based Ads
Learn how we helped AltiSales get in front of more conversion-likely accounts without overspending on cost-per-click while boosting their click-through rate (our secret sauce inside)
LinkedIn Real Estate: How to get the personalization of ‘Display’ with the engagement of ‘Sponsored’
Getting your ads shown in the midst of a user’s organic feed will have higher engagement, and therefore a significantly higher cost than ads that appear off to the side of the screen (which don’t even appear on mobile)
ABM Air Cover… Necessary Evil or Secret Weapon?
There are many digital channels to display your account-based ads (but only Advertaze enables you to do this using LinkedIn sponsored posts), so choose the ones that your audience is most likely to be spending their time on.
LinkedIn Advertising 2.0: Quantity and now also Quality.
With LinkedIn’s targeting capabilities being so granular and specific (regions, titles, functions, etc.), most marketers are satisfied setting up generic ads because they know they will reach the right audience.
LinkedIn’s Gift to Account-Based Marketers
LinkedIn’s carousel ads allow marketers to tell a story through a scrolling array of images and text. You’re able to use as many as 10 images to get your value proposition story told.
The Missing Piece of Your ABM Puzzle
It is not widely known but it is possible to create account-based ads for account-based audiences on LinkedIn, and there are several benefits in doing so.
How to Make LinkedIn Account-Based Ads Part of Your Integrated Outbound Strategy
If you’re willing to put that level of effort in, your prospects will soon realize that you’re not simply “dialing for dollars” but rather that you’ve decided to target them for a very specific reason.
ABM’s Overlooked Opportunity
From content to landing pages, and emails to direct mail, you’ve got the right personalized messages ready to go for each stage along the way.