Unleash the Power of Personalized Ads
With Advertaze, you can launch personalized ads that resonate with your most qualified candidates
Discover the four key elements you should adopt in your Account-Based Ad strategy
Read our latest blog post
The Problem with Passive Job Seekers
Create dynamic personalized ads on demand.
Target your top candidates and make sure they see your ads.
Before Advertaze, you could post your ads on job boards but you had no way of reaching passive job seekers. With dynamic, personalized ads, not only can you reach a wider audience, you can also find them on the 1,000’s of general interest websites they visit every day.
10x
Achieve up to 10x higher Click-Through Rate.
50%
Increase your qualified application rate by 50%
What Can We Do For You?
Submit your artwork, and we’ll do the rest. We’ll create 100’s of personalized ads, each one mentioning the name of a different school. These ads will be displayed on 1,000’s of high-quality websites and each ad will only be shown to qualified candidates who are alumni of the corresponding school. If reaching passive job seekers is your game, we’ll turn up the volume. If you’re trying to shorten the time to fill or increase the number of applications, we’ll help you crush it.
Get More Clicks.
Reach More Candidates.
Targeted
Create personalized ads specifically for your most qualified candidates and send your click-through rates through the roof.More clicks lead to better prices.
Relevant
Ads on job boards get average (and dismal) results. Send the right message to the right people and you’ll stand out in a sea of generic ads.
Engaging
Reach both active and passive job seekers on their favorite sites with ads that resonate on a personal level.
Design. Target. Launch.
Create hundreds of personalized ads in minutes and see instant uptick in your clicks.
Personalized Ads
Get the applications you’re looking for by increasing the relevance and resonance of your ads. Mention your candidate’s alma mater directly in your ads. You already know that you need to stand out if you want to get noticed. With Advertaze, you can launch 100’s of personalized ads in the same amount of time it takes you to build a single campaign.
So what are personalized ads anyways?
Well, let’s start by pointing our what they’re not. A generic ad for example, is a single ad that promotes a single job opportunity and is shown to anyone whose job search filters match that of the role. Additionally, the only time a generic ad will be seen outside of a job site is if the candidate first visits the job site. Only then can they be tracked and shown the generic ad on other sites.
Advertaze gives you the ability to create a custom ad that will resonate with a specific audience. Each ad mentions a specific school and is shown exclusively to candidates who possess the skills required for your open role plus they must have attended that specific school.
Micro-Audience Targeting
When you create something special for someone, you want to make sure they see it. Get your custom messages in front of the right people with Advertaze.
Instead of creating a single ad for a massive audience, Advertaze allows you to create numerous personalized micro-campaigns, each one targeting a much smaller audience. Although the total audience size may be the same in both scenarios, the messaging resonance in your personalized ads will ensure that you get many times more applications than your traditional, single campaign.
What is Micro-Audience Targeting and how is it different from traditional targeting?
Typical audiences are comprised of targeting criteria such as job titles, region, skills, and industry. This can get you in front of the right people but if they don’t pay any attention to your ad, then what’s the point?
Micro-Audience Targeting allows you to segment your audience even further and then puts a personalized ad in front of them. This effort is replicated at scale so your total audience size is equal to a traditional one, but this time, they’re paying attention.
Connect with Passive Job Seekers
When people visit a job board, they’ll see your posting. But what about everyone else? The people who are online checking the sports scores or planning a vacation will never see your amazing opportunity no matter how qualified they might be for the role.
Advertaze can help. Once you define the skills required for your open positions, we’ll make sure your postings are seen by the right people on the sites they visit every day.
Increase impressions and get more applications.
Why are the best candidates for your organization so hard to find? Because they already have a job somewhere else.
These candidates aren’t going to come to you. You need to go to them. With Advertaze, you can do precisely that.
Display Your Personalized Ads across 1,000’s of qualified sites
Advertaze is a recruitment marketing technology company that gives organizations the ability to automate the creation, targeting, and deployment of personalized advertising across 1,000’s of vetted and highly reputable sites.
Our goal is simple: Improve qualified candidate application rates by increasing engagement among active and passive job seekers.
Personalized advertising is helping Talent Acquisition teams get significantly more interest in their open opportunities by increasing the resonance of their messaging and tapping into significantly more placement options.