Every talent acquisition team goes about hiring in their own unique way. Some may use sophisticated platforms to easily post and promote their open roles on the many job boards out there. Others may rely on outsourced recruiting firms in the hopes that their vast database and personal connections might help to fill these roles.
In the first example, companies are typically only tapping into an audience of active job seekers, so they may find it difficult to connect with potential candidates who are already employed. Although some job boards do allow your ads to be displayed on their partner network, that capability is dependent on the job seeker having visited that job board in the first place. This makes it difficult for you to reach passive job seekers because… no site visit means no tracking, and no tracking means no retargeting.
Recruiters, on the other hand, often have specialized knowledge of a particular industry or job function and can personalize their outreach efforts to find the best candidates for your open positions. Recruiters may also actively reach out to qualified candidates who are not actively seeking new opportunities. Unfortunately, these efforts can get quite expensive and are far from scalable.
Introducing Advertaze! You can now combine the best of both worlds… the ability to promote your open roles online to active (and as importantly, to passive) job seekers, plus the ability to target only qualified candidates and to personalize your messaging to them at scale.
With Advertaze’s ability to track and target job seekers across 1,000’s of reputable and diverse websites, not only can you get in front of more qualified candidates, but with Advertaze’s hyper-customized messaging capabilities, you’ll also get significantly higher click-through rates, which leads to significantly more qualified submissions.
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